Let’s talk stats…

Over the past decade, Europe has seen a major shift in how couples choose to say yes.

Fewer weddings now take place in churches or civil offices. Instead, couples are designing highly personal, story-led ceremonies that reflect who they are.

In Mallorca alone, the wedding market continues to grow, with thousands of destination weddings per year and a steadily increasing share of international couples. In Mallorca e.g., the weddings celebrated by non-nationals increased by over 80%. 🇪🇸

With the recent introduction of direct flights from the US to Palma, the island has become a true global hub. ✈️

Couples don’t just travel here for their vacation. No, they fly in entire groups of friends and family to celebrate a weekend of saying yes to one another.

Why? Because personalisation has become one of the leading priorities for couples globally. With over 60 % of UK and US couples placing it at the heart of their wedding planning. 💌

This confirms what I see every day: modern couples want to create a ceremony that feels unique and reflective of their story together.